A leading hospital group in Kenya is looking to fill the position of Business Development Manager
Main duties and responsibilities
Marketing strategy
Main duties and responsibilities
Marketing strategy
- Developing the hospitals overall marketing plan
- Developing the Marketing budget and ensuring that the marketing spend is well within the budget
Brand management
- Ensuring that the organization is well positioned within the market through robust brand strategies.
- Product development; designing and coming up with new products to effectively compete within the market
- Advertising and promotion of products and service offerings
- Market segmentation by differentiating the organization to ensure that they are the service provider of choice
- Develop effective and competitive Pricing strategies
Market research
- Keeping abreast of the offerings in the market through Market intelligence
- Carry out internal research to establish how to improve on client service delivery to ensure client retention
- Carry out feasibility studies
Development
- Generate new business ideas such as development of new facilities with supportive information
- Develop strategies to gain entry into new markets
Personal attributes
The candidate should display the following attributes:
The candidate should display the following attributes:
- Good networking skills
- Should have Initiative
- They should be socially bold and have good communication skills
- Methodical, organized and highly energetic individual
- Have a high level of integrity
- Should have an Entrepreneurial attitude
- Should be Results focused
- Should be Strategic in their planning and execution
- Creativity should be evident
- Openness to feedback
- Should have insights into the market and be analytical
Qualifications
- Degree in Marketing and PR
- Understanding of the industry
- At least 2 years experience in the same industry
Please send your CV to recruitment@xantiaconsulting.com stating your currents salary,
Only shortlisted candidates will be contacted
Only shortlisted candidates will be contacted