Sales & Marketing Job in Kenya (Salary 100-150K)

FMCG Sales Marketing job. Salary 100-150K

Sales & Marketing Manager

Department: Sales & Marketing
Reports To: Managing Director/General Manager
Supervises: All sales staff

Job Objective / Summary

To coordinate the activities of the products and to provide up to date market dynamics and after sales service.

Description of Duties

1. Identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
2. Set goals for market share and growth
3. Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
4. Make decisions regarding products such as labeling or packaging
5. Undertake new-product development
6. Determine a pricing approach
7. Ensuring product availability at all levels of distribution
8. Carrying out market research and analysis of consumer needs
9. Monitoring distributor performance
10. Manage distribution channels such as shops and wholesalers
11. Make decisions regarding the distribution of products (such as taking of orders, warehousing, stock control and transport), manage store image or undertake direct marketing
12. Develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
13. Undertake marketing audits to monitor sales performance.
14. Working with, and gaining the co-operation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.
15. In liaison with the General Manager, develop the company's advertising strategy and liaise with advertising agencies to create the company product or image,
16. Prepare budgets and develop promotional and sales support materials.
17. Maintain and direct the product's image in the market, decide which new products meet market trends and those that need to be phased out.
18. Coordinate and develop the marketing activities of the company over the Internet, email and other electronic mediums, including online promotion, sales and communication.
19. Plan and coordinate the activities of the sales team,
20. Monitoring performance of direct sales representatives,
21. Interlinking the department with other departments,
22. Control product distribution, monitor budget achievement,
23. Formulation and evaluation of sales targets,
24. Soliciting for business in new and untapped markets,
25. Liaising with merchandisers for market feedback
26. Train and motivate personnel, and prepare forecasts marketing communications, direct marketing and telemarketing.
27. To carry out any other duties that may be assigned by the Management from time to time.

Professional Qualifications 

• Bachelor of Commerce-Marketing
• Length and Nature of Experience Five years progressive working experience in FMCG sales and marketing
• Market research
• Training of sales staff

Additional Skills

• Good report writing skills
• Good communications skills
• Good negotiating skills

Personal Attributes

• Honest
• Maturity
• Persuasive
• Willingness to work long hours
• Ability to analyze and interpret information

If qualified send CV only to jobs@corporatestaffing.co.ke on or before 15th May 2012, indicating the title (Accountant Job) on the subject line.

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