Tuesday, November 15, 2011

Marketing / Banqueting Executive Kenyan Job


Job Title: Marketing / Banqueting Executive

Department: Marketing

Reports to: General Manager

Direct Reports: None

Job Purpose

Prepare and sell a calendar of marketing and promotional activities to ensure that such activities are planned, co-ordinated and executed in a timely and cost effective manner resulting in revenues for Fiesta.

Indicators of Good Performance on the job
  • Banqueting sales revenues met
  • Market penetration targets met
  • Promotional programmes implemented, evaluated for effectiveness and reported on in all markets
  • Marketing costs kept within budget
  • Sales support offered to agents and tour operators as needed and up to date records maintained. e.g. posters, materials, brochures, fact sheets etc
Key Duties
  • Prepare and monitor the implementation of the annual promotion calendar to ensure timely execution of all planned activities.
  • Prospect and pursue new revenue streams for Fiesta e.g. alliances with tour companies, opening corporate accounts, etc
  • Liaise with advertising agencies and media providers in respect to the execution of advertising activities, programs and communication.
  • Source for promotional items and liaising with suppliers to ensure timely delivery.
  • Prepare a detailed, report of the performance of each promotion activity, one month after the promotion.
  • Prepare and circulate marketing communication materials including price quotations, special offers, dealer agreements, customer’s presentations, trade presentations, product brochures and other dealer letters after approvals are made by the concerned departmental heads.
  • Organise and coordinate customer functions such as training seminars, conferences and corporate meetings.
  • Handle customer related queries and enquiries
  • Any other duties that may be assigned by seniors as the need arises.
Knowledge/Skills/Experience
  • Business Degree
  • Sales Diploma, Customer Service or equivalent experience
  • Training in Marketing and sales
  • 2-3 years experience in the hotel industry is a must
Competencies
  • Sales and/or marketing expertise
  • Strong communication and interpersonal skills
  • The ability to work with individuals across all levels of management and sectors
  • Strong negotiations and presentation skills.
  • A strategic and innovative thinker
  • A high level of competence in analysing problems and making decisions, the job holder is often required to make business decisions immediately, while working out in the field, and without the benefit of referring to superiors.
  • Team working and the ability to network effectively
Email: careers@monarch.co.ke