Ogilvy Shopper Marketing Manager Job in Kenya

Shopper Marketing Manager

Ogilvy, the fastest growing communication and marketing company in East Africa is looking for a dynamic marketer who can lead the development and implementation of an appropriate shopper marketing strategy that delivers suitable consumer / trade activities for our client’s brand.

Key Responsibilities

• Reporting to the Area Business Director, the successful candidate will be responsible for:
• Strategy development and implementation of shopper marketing strategy for the area (region) and identify shopper behaviour per channel / touch points.
• Design and implement a channel plan that is aligned to the shopper marketing strategy.
• Guide and supervise the innovative development of in-store hardware ? branded materials and implementation in line with market regulation, while maximizing the benefits of coordinated design and sourcing strategy.
• Exhibit excellent understanding of in channel activities planning and implementation.
• Produce adequate reports as far as shopper marketing /channel planning is concerned.
• Ensure stakeholders fully understand and align their activities to the channels plan.
• Develop good insights to the Creative team enabling them to initiate appropriate channel touch points in order to achieve competitive advantage in each market.

Minimum Requirements:

• Degree in Marketing or equivalent.
• At least 3 years’ experience in sales / marketing in an FMCG organization, managing brand strategy implementation across several markets.
• Experience in Trade Marketing will be a strong advantage.
• Proven people leadership capability.
• Proven understanding of Regulatory Affairs Legal frameworks.

If you feel that you are up to the challenge and meet the minimum requirements. please send your resume to hr@ogilvy.co.ke.

Deadline 30th April 2012.

Only shortlisted candidates will be contacted.