KickStart International prides itself in being an award-winning, global nonprofit social enterprise that develops and mass- markets low-cost irrigation solutions that are bought by thousands of small-holder farmers in developing countries and used to increase their income by up to a factor of ten, enabling them to lift themselves sustainably out of poverty.
Global Marketing Manager - Kenya
Function: Programs and Partnerships
Location: Kenya
Grade: Type of Contract: Permanent
Role Purpose: The position is responsible for Global Marketing operations for KickStart.
The Global Marketing Manager’s key focus will include:
- Building Marketing plans and programs.
- Advertising and Agency liaison and promotional activities.
- Market research and consumer trend analysis.
- Management of all marketing functions.
- Organization’s marketing support across programs in Africa.
- Promotion of the MoneyMaker brand across Africa
- Customer profiling for KS products.
- Close liaison with Country Directors in KickStart Country programs to ensure their promotion and marketing requirements are being realized.
Scope of Role:
- Reports to: Director -Programs & Partnership in Africa
- Staff directly reporting to this post: None but supporting Country Programs Marketing staff
- Works with: Country Directors, Marketing staff in country programs and occasionally with Partnership and Sales staff in the country programs
Key Areas of Accountability:
Key Performance Indicators
- Growth and stability of Market Share of the MoneyMaker pumps
- Cost effective and timely production of marketing materials and distribution to all programs
- Ensure top quality and creative design for the marketing elements
- Team performance and individual’s development.
- Effective management of marketing budgets.
- Production of effective case studies for marketing and fundraising
Principle Accountabilities
- Establishing marketing goals to ensure that the MoneyMaker enjoys substantial market share
- Develop and execute marketing plans and programs, both short and long term, to ensure sales growth across the country programs and GIP program.
- Understand the donor funded programs in and their promotion and marketing plans for execution in all country programs.
- Plans and oversees the organization’s advertising and promotion activities including print and electronic media.
- Solicit for free advertising and/or subsidized advertisement on promotion to irrigate Africa from development partners and media houses.
- Communicates with outside advertising agencies on ongoing marketing campaigns /field days /agricultural shows / trade fairs / exhibitions
- Evaluate market reactions to advertising programs and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Recommend changes in basic structure and organization of the marketing section to ensure effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
- Ensures full exploitation of the marketing mix to achieve optimal market share.
- In liaison with Monitoring & Evaluation and PID functions, conduct marketing surveys on current and new product concepts.
- Formulate and implement product launch campaign and coordinate promotional activities
- With the direction of the Country Directors, plan and control the marketing expense, ratios and sustain marketing score card analysis.
- Design communication plans to enhance brand awareness and build brand loyalty
- Provides marketing support to the sales function across all country programs.
- Strengthen the existing systems and processes for customer service
Qualifications and Experience
- Degree in Marketing and Sales or Business Management or degree in relevant field with 5 years post qualification experience
Skills and Behaviours
- Planning, organizational and analytical skills and a team player
- Good negotiation skills in the development of the marketing and promotion material by third parties.
- Adequate knowledge of the small scale agricultural sector across Africa
- Hands on previous experience with the media and advertising agencies
- Must have in depth understanding of the various materials used in producing marketing collaterals / ability to discern and recommend quality materials
- Expertise in desk top publishing
- Sharp IT skills / use of IT for presentation
- Ability to produce radio scripts, documentaries that are captivating and write up articles for publication
- Ability to document outstanding case studies.
- Ability to organize shows, exhibitions, product launches and field days to show case our products
- Meticulous, creative and attentive to details
- Hands on and self- driven
- Willingness and flexible to travel, work and support country programs in their marketing initiatives.
If you feel you are the right candidate for this job, please send your CV and Cover letter to hr@kickstart.org quoting the position title on the subject line by COB 31st July, 2014.