Safisana Group of Companies Brand Manager Job Vacancy

The Safisana Group Limited (a Group of companies) which comprises of various subsidiary companies that have been founded to offer home improvement solutions is looking for a Brand Manager.

The Brand Manager will be involved in:

• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Looking at the pricing of products and analysing the potential profitability
• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
• Checking marketing copy
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• Monitoring product distribution and consumer reactions through focus groups and market research
• Coordinating the launch programme to external customers as well as employees.
• Represent the company at all creative meetings, including photo and film shoots.
• Create a lasting impression among consumers and improving product sales and market share.
• Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for their product or service.
• Work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure the company brand, values and image are followed.
• Attend product launches, conferences and exhibitions.
• Regularly travel to attend meetings with creative agencies.
• Create brand guidelines and making sure that employees follow them.
• Oversee the entire creative process for a single product, or group of products and services.

The ideal candidate should 

• Have an instinctive feeling about future product concepts
• Have good analytical skills
• Be a good listener, able to respond to results and consumer research
• Be an excellent communicator, both verbally and in writing
• Be enthusiastic about our product area.
• Have a Degree in Public relations, Marketing, Bcom or social sciences
• At least 1 year experience

Applications (CV and cover letter) should be sent strictly via e-mail to info@safisana.co.ke and should reach us not later than 15th April 2013.

Safisana Group Limited is an equal opportunity employer and does not discriminate against: color, race, nationality, ethnic or national origin, religion or belief, gender, marital status, sexual orientation, age, HIV/AIDS status and disability.

Only short listed candidates will be contacted. 

Canvassing will lead to automatic disqualification.