Location: Nairobi
Marketing and Sales Manager Job Purpose: Accomplishes business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff and marketing related suppliers across the group .
Marketing and Sales Manager Job Duties:
Marketing and Sales Manager Job Purpose: Accomplishes business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff and marketing related suppliers across the group .
Marketing and Sales Manager Job Duties:
- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
- Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
- Provides information by collecting, analyzing, and summarizing data and trends.
- Protects organization's value by keeping information confidential.
- Manages the company’s external communication including electronic and social media communication
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Accomplishes marketing and organization mission by completing related results as needed.
Skills/Qualifications: Marketing Concepts, Positioning, Social media, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, , Creative Services
Education & Experience: 3-5 years of progressive marketing experience in the FMCG or Retail industry.
Reports to: CEO
Education & Experience: 3-5 years of progressive marketing experience in the FMCG or Retail industry.
Reports to: CEO
Send applications to Jedidah@vjhommessolutions.com