Consultancy for the Provision of Public Relations Services to Develop & Implement Communication Strategies for the PPP Unit & for Toll Roads in Kenya

Republic of Kenya
 

The National Treasury
 

Infrastructure Finance and Public Private Partnerships Project
 

Consultancy for the Provision of Public Relations Services to Develop & Implement Communication Strategies for the PPP Unit & for Toll Roads in Kenya
 

Request for Expressions of Interest
 

(Consulting Services - Firms Selection)
 

Ref: IFPPP/PPPU/22/2013-14

Credit No: 51570 KE
 

Project ID No: P121019
 

1. This request for Expression of Interest follows the General Procurement Notice (GPN) for the Kenya 1FPPP project that appeared ¡n United Nation Development Business No. WB3876-07/13 of July 2013.

The Government of Kenya (G0K) has received financing from the World Bank towards the cost of the Infrastructure Finance and Public Private Partnerships Project (IFPPP) whose overall development objective is to increase private investment in the Kenyan infrastructure market by improving the enabling environment to generate a pipeline of bankable PPP projects. 

It is intended that part of the proceeds of this credit be applied to eligible payments under the contracts for provision of public relations services to develop & implement a communication strategy for the PPP Unit & on Toll roads in Kenya to be implemented for a period of twenty four (24) months with three months’ probation period.

2. Objective of the Assignment: The main objective of the consultancy is to Develop and Implement Communications Strategies for the Public Private Partnerships Unit (PPP Unit) and for Toll Roads in Kenya.

3. Scope of the Work
 

The assignment shall be conducted by an eligible consulting firm / consortium that shall be expected to cover the following scope of work:

• Develop and Implement Communications Strategies for the PPPU AND for Toll Roads in Kenya.
• Conduct awareness campaigns in all relevant platforms to raise PPP awareness in the country among all key stakeholders to the PPP process.
• Branding: Revise and Re-invigorate the PPP Unit Corporate Identity including its application and championing.
• Design and produce communication and awareness material such as brochures, fliers, bill boards, adverts, etc.
• Implement a robust media management strategy
• Execute Public strategies designed to champion the mandate of the PPP Unit.
• Provide market research necessary for identifying audiences, issues critical to different groups.
• Manage / Organize PPP Unit events meant to raise awareness and highlight the role of the PPP Unit as well as benefits and scope of the Kenya PPP program.
• Offer photography and video services.
• Perform any other public relations, media or awareness role for the PPP Unit that may be assigned.

4. The National Treasury (the Client), through its Project Implementation Unit (PLU), now invites eligible consulting firms to express their interest in providing this service. 

Interested consulting firms/consortia should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. 

The shortlisting criteria are: 

• a minimum of 10 years of professional
• experience in developing and implementing successful Public Relations/Communications Strategies,
• at least 5 of which must be in Kenya, adequate size, structure, staffing, facilities and financial capacity
• to competently provide the services, minimum annual revenue of Ksh. 100 million, requisite technical and professional expertise reflected in the qualifications and experience of the staff who will handle this assignment.
• Experience in developing PR/communication strategies for large infrastructure projects in Sub-Saharan Africa especially campaigns for a toll road (payment for use of a public infrastructure) will be an added advantage. 
• The firm should provide at least three (3) references of similar assignments conducted.

5. The attention of interested consulting firms/consortia is drawn to paragraph 1.9 of the World Bank’s Guidelines: Selection and Employment of Consultants [under IBRD Loans and IDA Credits & Grants] by World Bank Borrowers published in January 2011 (“Consultant Guidelines”), setting forth the World Bank’s policy on conflict of interest.

6. Individual Consultants within consortia may associate with other firms in the form of a joint venture or a sub- consultancy to enhance their qualifications.
 

7. The firm / consortium will be selected in accordance with Quality and Cost Based Selection method set out in the Consultants Guidelines.

8. Further information can be obtained at the address below during office hours i.e. 0900 to 1700 hrs.
 

9. Complete Expressions of Interest documents in plain sealed envelopes with consultancy reference and name dearly marked on top should be delivered in person, sent by mail or by email to the address shown below or placed ¡n the tender box at our offices on the 7th floor, Anniversary Towers, North Tower.

Postal Address:
Project Implementation Unit
Attention: Procurement Specialist
P.O Box 30007 —00100
Nairobi, Kenya.

Physical Address:
Project Implementation Unit
Attention: Procurement Specialist
7th Floor, Anniversary Towers, North Tower.
Building No.19 Monrovia Street/University Way
Nairobi, Kenya.

Telephone No: +254-20-2210271/4

E-mail: procurement.ifppp@piu.go.ke; info@ifppp@piu.go.ke

10. Deadline for submission of Expressions of Interest is 17th July 2014 at 1600 hours Kenyan local time.

Director, Public Private Partnerships Unit
For: Principal Secretary