SportPesa Head of Marketing Job in Nairobi Kenya

A new and dynamic company based in Nairobi is looking for Head of Marketing to oversee day to day marketing activities

Duties and Responsibilities

• To research, analyze and evaluate the competitive market environment
• Monitor threats and opportunities and amend action where necessary to ensure brand/sales developments
• To research i.e analyze all marketing activities of our business (sales and customer profile)
• Prepare complete presentation of any advertising/promotional campaign to CEO
• Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly
• Marketing plans i.e Advertising, Sales promotion, Public Relations, Product Development, Pricing and Distribution
• Keep effective control of budgets; to deliver all marketing activity within the agreed budget
• Responsible for marketing of company products and services to the right market
• To achieve frequent, timely and positive media coverage across all available media
• To develop and implement a company wide plan to push product, working with all departments for its execution

Role Summary

• To be responsible for developing and maintaining marketing strategies to meet agreed company objectives
• To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
• To oversee all marketing, advertising, promotional staff and activities

Job Specifications

• Minimum of 3-5 years experience in the marketing industry and working with media
• Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives
• A strong understanding of customer and market dynamics and requirements
• A proven ability to oversee all marketing, advertising and promotional staff and activities
• Excellent communication skills both verbal and written
• Experience with new media and internet advertising
• Excellent interpersonal skills to build strong rapport with others

Interested candidates In the above position should send their application letter, CV , soft copies of relevant academic and professional qualifications to hr@sportpesa.com before 6th June 2014